The “NyárON” project was a musical and cultural festival held in Csíkszereda, aimed at showcasing the best of the city’s music, art, food, and culture. We have participated in designing and conceptualising the project, with a focus on breaking stereotypes of the local people living in a foggy town. This was achieved by creating a series of humorous short videos. The festival was organized for the first time in 2022 and was a great success, featuring a unique blend of styles and activities that offered something for everyone. The project was not only a celebration of community, culture and creativity, but also an opportunity to see the city in a new light and discover hidden gems nobody knew existed.